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Strategic Communications Portfolio

Every company, campaign, or project requires a visionary. Someone who sees the values, the brand, the stakeholders and the mission, with the enthusiasm, creativity and top-line planning to push that campaign to success.

The documents in this portfolio explore themes in sectors of: arts, politics, mining, corporate, small business, independent, sponsorship funding, grant funding, and charity.

Scroll down to view Sienna's portfolio of work:
These documents are presented in categories that fall into the campaign process outlined below.

Campaign Process

1

Research and Analysis
(The Why)

Analysis reports include project insights, risk analysis, stakeholder identification and background information. This is to ensure a clear overall vision and assessment of future campaign.
2

Prepare and Strategise
(The What)

Business strategies define the projects: the brands, the goals, the objectives, the messages, the processes, the media strategies. This defines the campaign.
3

Project Planning
(The How, When & Who)

Top-line implementation plans define the specifics of how the strategies will be implemented. Timelines, schedules, budgets, who's involved, sponsorship and grant proposals. 
4

Campaign Implementation
(The Outcome & Evaluation)

The full campaign is now publicly implemented. The outcome of the campaign is continuously measured, evaluated and adapted to circumstances.

Feature Campaign Encompassing Full Process

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DPIRD Responsible Fishing Campaign

An end-to-end educational marketing campaign, inspiring change for responsible fishing.

Includes: campaign and media strategy, a video production plan, key messages, field interviews, risk assessment, social media plan, demographic analysis, and media evaluation.

Full Portfolio

Portfolio Shortcuts

Analysis Reports Business Strategy Project Planning Campaigns

Analysis Reports

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Mission Australia WA Moratorium Report

An issues evaluation report regarding the impacts of the end of the WA moratorium on Mission Australia.

Includes: executive summary, issues overview, impact assessment, risk evaluation, management goal and recommendations.

Business Strategy

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Fortescue 2021 Media Strategy Proposal

A business landscape assessment and media strategy for Fortescue.

Includes: company assessment, business landscape overview, project opportunities, media target and strategy.

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Fortescue 2021 Media Kit

A complete media relations plan regarding Fortescue's 2021 developments.

Includes: media outlets analysis and rationale, planned journalist correspondence, official media release and fact sheet, FMG media assessment and media images.

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PMW Digital Business Strategy

Complete digital business strategy for the 'Perth Music Website' to become the premier platform to relaunch the Perth music scene.

Includes: opportunity statement, problem definition, background and economic assessment, stakeholder analysis and media messaging, business strategy and evaluation plan.

Project Planning

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Gillette Product Launch Event Plan

'Ladies of Venus', a local event campaign plan to create awareness around the launch of a new product.

Includes: event specifics, objectives, guest experience, strategy and concept, media material, health and safety plans, and risk evaluation.

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ECU Jinjeederdup Film Festival Event Proposal

A creative event proposal for a film festival screening Aboriginal and Torres Strait Islander filmmakers for an ECU open day event.

Includes: event definition, logistics and prerequisites, a promotional advertising and media plan, event strategy and specifics, design development, photography plans, and event schedule.

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Gillette Sponsorship Proposal to WA Cancer Council

A sponsorship proposal to the WA cancer council for the event campaign 'Ladies of Venus'.

Includes: company and event overview, accessible target audiences and stakeholders list, exclusive sponsorship opportunities and bonuses, and investment statistics.

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DPIRD Responsible Fishing Campaign

An end-to-end educational marketing campaign, inspiring change for responsible fishing.

Includes: video production plan, field interviews, risk assessment, demographic analysis, and media evaluation.

Campaigns

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Australian Greens Victoria 2021 Campaign

A complete political campaign for The Greens electorate of Melbourne Adam Bandt.

Includes: campaign and media strategy, stakeholder analysis, key messages, electoral promotional materials, media communications plan, social media materials, electoral speech, preplanned Q&A's, and media conference preparation.

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Child Dental Health 'Shinning Smiles' Campaign

A health campaign to lower the rates of tooth decay in children through a creative education plan.

Includes: objectives, campaign insight and concept, target audiences and stakeholders, campaign strategies, tools and tactics, evaluation and measurement, and implementation plan.

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Minerals Research Institute of WA 2023 Campaigns

Campaigns undertaken in 2023 for MRIWA.

Includes: Advancing Net Zero Mining WA Conference, 2022-23 MRIWA Annual Report, Science Communication Awards, News and Events, Focus Areas.

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Perth Internet of Things Awareness Campaign

Promotional awareness campaigns to future-proof emerging technology talent of WA. 

Includes: Two awareness videos, 'Smart City: Talk To Things Around Perth' and 'Perth Internet of Things Community'.

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Chelsea Elder Flagship Music Video Campain

C.E.M flagship music video produced for global distribution.

Includes: Launch music video titled 'Don't Listen to This'

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